June 17, 2024

Bench Rest Bags

Designing Homes With Heart

Real Estate Letters – Who’s Your Targeted Audience?

Stuck and don’t know how to get your first listing? Want more referrals? Need to make more sales next month? If so  mailing Real Estate Letters might be just what you need.

If you want to make a change for the better consider this – mailing letters is one of the easiest ways to increase your business; to get more leads and make more sales. Still, some real estate agents don’t write or mail enough of them – leaving the business and money to be made from it for others to scoop up.

But people still enjoy receiving mail, even though they’re bombarded with junk mail and sometimes longingly wish for the day they can spam proof their mailbox like they can their inbox. And if you’re not taking advantage of their interest somebody else is.

Here are a few more reasons why you should be marketing with real estate letters.  With letters you can –

1. Decrease your workload – once you’ve written one you can use it over and over for a lot of different purposes.  They’re a compellingly example of how you can do the work once, but reap the results time and again.

2. Systematize your marketing efforts – letters are a great way to keep in contact with past, current and future  customers.  You have to have regular contact with your readers in order to establish a meaningful presence in their  minds.  Letters will help you do that.

3. Take advantage of a convenient form of marketing – you can write and mail them at your convenience, regardless of  the time of day.  My favorite time to compose letters is early morning -I’m most creative during that time.

However, you’ll get the best results if your mailing list is geared towards a targeted audience, which is a form of  niche marketing.  For example, I’ve had a good deal of success marketing to teachers.

I’ve spent most of my adult yeas being around teachers and know from first hand experience that they are one of many under-marketed niche populations.  Their salaries can be quite good and they have the income capacity to pay for homes that they’d like to buy, but haven’t gotten around to it yet.  They need guidance, encouragement and a little help.  Do you Know anybody who can provide it?

In closing, there’s a lot to be said for using real estate letters to boost your business; mostly that somebody  else is getting the business using them if you aren’t.